Using marketing mix modeling to improve marketing decisions and ROMI | Articles | Quirks.com
Bayesian Media Mix Modeling with limited data - Artefact
All you need to know about Bayesian marketing mix modeling
A Bayesian Approach to Media Mix Modeling (Michael Johns & Zhenyu Wang) - YouTube
Dynamic Marketing Mix Modeling
Bayesian Media Mix Modeling using PyMC3, for Fun and Profit | by Luca Fiaschi | HelloTech
Unifying multitouch attribution & marketing mix modelling | Smart Insights
How To Create A Marketing Mix Model With LightweightMMM (Python) | Forecastegy
All you need to know about Bayesian marketing mix modeling
Bayesian Hierarchical Marketing Mix Modeling in PyMC | by Dr. Robert Kübler | Towards Data Science
Bayesian Marketing Mix Modeling in Python via PyMC3 | by Dr. Robert Kübler | Towards Data Science
Dynamic Marketing Mix Modeling
Bayesian Hierarchical Marketing Mix Modeling in PyMC | by Dr. Robert Kübler | Towards Data Science
Bayesian Marketing Mix Models: State of the Art and their Future with Luca Fiaschi - YouTube
The Science Behind the Art of Marketing-Mix Modeling | by Derek Levesque | GAMMA — Part of BCG X | Medium
Introduction to Media Mix Modeling — pymc-marketing 0.3.1 documentation
Introduction to marketing mix modeling
How to use Bayesian Hierarchical Marketing Mix Modeling (BHMMM) to redefine marketing strategies at a regional level | MMT
Next-Gen Marketing Mix Modelling - Why Is It Important? | Objective Platform
Marketing Attribution | Marketing Mix Models
Bayesian Media Mix Modelling: Cure-all or caveat emptor? - Ebiquity
A Bayesian Approach to Media Mix Modeling by Michael Johns & Zhenyu Wang - PyMCon2020 - PyMC Discourse
GitHub - google/lightweight_mmm: LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.
Bayesian Media Mix Modeling with limited data - Artefact
![PDF] Geo-level Bayesian Hierarchical Media Mix Modeling | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/b6b46269343cc9e1523a0978f834a3e69f9617dd/11-Figure1-1.png "PDF] Geo-level Bayesian Hierarchical Media Mix Modeling | Semantic Scholar")
PDF] Geo-level Bayesian Hierarchical Media Mix Modeling | Semantic Scholar
